Three shots daily. AI that teaches, not just scores. Compete on leaderboards, hunt rare emojis, maintain streaks—and actually get better at photography.
From morning theme to AI critique—experience the full flow in 2 minutes.
Fresh photography challenges every morning with rotating AI critics
Limited film rolls create intentionality—every frame matters
Hear detailed feedback on exposure, focus, composition, and theme
Pokemon-style collection system with 4 rarity tiers
Visual markers show exactly where to improve your composition
Most people want to improve their photography but struggle with consistency. They don't know what makes a photo truly good. They lack the discipline for daily practice. Sound familiar?
We spent 15 years designing mobile games that kept 100 million people engaged. We learned how to make practice feel like play. Now we're applying that expertise to habit formation—turning the simplest action into progression that builds genuine skills.
Neat Photo transforms photography practice into a daily ritual you can't resist. Limited daily shots create value through scarcity. AI critics teach composition while adding variety. Leaderboards drive competition. Emoji collection adds surprise. Streaks build habits. Every system interlocks.
This isn't a photo filter app. It's a learning game that happens to teach photography. The result? You don't just take better photos—you develop an artist's eye.
No endless scrolling. No likes. No comparing yourself to influencers with $5K cameras. Just you vs. yesterday's you.
We don't make bad photos look good. We teach you to take good photos. Composition over presets. Skill over style.
No lectures. No homework. Just 5 minutes of daily practice with instant feedback. You learn by doing, not watching.
A game that makes daily practice addictive. Real feedback that teaches. Visible progress that motivates. Photography education that actually works.
Every morning at 9 AM, you wake up to a new photography challenge. You have three shots to capture it, compete with photographers at your level, and climb the ranks. Tomorrow, it all resets. Here's what a day feels like.
Your phone buzzes. Today's theme: 'Urban Shadows.' Your critic is The Minimalist (2x multiplier on clean compositions). Three bonus targets give you a roadmap. The hunt begins.
Throughout your day, you see differently. That alley you walk past every morning? Today it's perfect. You open the app, choose a filter, frame it. One of three shots—make it count.
Submit. Processing. Then a voice: "Notice how the shadow creates depth..." Your score appears. 87/100. You nailed Composition, but the lighting could've been better. Next time.
You check the leaderboard. 12th place. You were 18th this morning. One more good shot and you're top 10—top 10 means promotion to Silver II tomorrow. The day isn't over yet.
The critique fades, revealing captured emojis. That shadow? 🌙 Common. But wait—the brick texture? 🧱 Epic. Your first Epic in three days. The little dopamine hit that keeps you coming back.
We break down every photo across 4 categories—Exposure (lighting), Focus (sharpness), Composition (framing), and Theme (did you nail it?). Each has 3 sub-categories so you know exactly what to improve. No black-box AI nonsense. You see exactly where you nailed it and where you didn't. Every score breakdown teaches you what to try next time.
Applied to base scores
×1.9Nothing is arbitrary. Every number, timer, and reward serves both engagement and education. This is 15 years of game design applied to creative learning.
A sophisticated ELO-inspired system with 7 divisions and ~50 photographers per board. Best-3 algorithm means only your top 3 daily submissions count toward ranking—encouraging experimentation. Daily at 9 AM, top 20% promote (minimum 5 players per board), bottom 20% relegate. The math creates sustained competitive tension.
AI detects up to 5 objects per photo via Vertex AI, converting them to collectible emojis. Each emoji rolls for rarity (Common/Uncommon/Rare/Epic) using weighted probability. Stored as virtual currencies in inventory system. Pokemon Snap meets gacha mechanics—101 emojis total.
50+ levels with exponential XP curves. Submissions grant base XP, achievements provide milestone rewards, streaks multiply by up to 1.5x. Separate from daily competition—this tracks long-term mastery. Progression data stored in profile service, creating months-long retention hooks.
Post-submission AI analysis generates up to 3 circular markers (A, B, C) highlighting composition elements. Tips panel shows goal-based suggestions like 'Get Closer' with specific actions. Separate from critique score—this is educational overlay. Toggle between Color Story (narrative) and Coach (technical) views.
5-category achievement system: submission milestones (10/50/100 photos), score thresholds (first 90+, first perfect), streaks (7/30/100 days), special events (emoji discoveries, themes), and social (division promotions). Profile service tracks progress, unlocking XP rewards and cosmetics.
We spent over a decade designing engagement systems for mobile games—the kind that kept 100+ million players coming back every day. We learned how to make practice feel like play, how to turn numbers into narratives, how to make people care about progress bars.
Now we're using that expertise for something better: habit formation. We learned exactly which numbers make people care, which timers create urgency, which rewards feel earned. That knowledge—how to make the simplest action feel meaningful—works for any skill worth building.
Along the way, we've built blockbuster games at these studios.
Neither are most photographers. The 7 divisions ensure you compete with people at your skill level. Bronze III isn't less valid than Gold—it's just where you are today. You're really competing with yourself.
5 minutes. That's it. Theme drops at 9 AM, you shoot whenever during the day, check your scores before bed. Less time than scrolling Instagram, more productive than any tutorial.
Perfect. That's the whole point. This isn't about gear—it's about seeing. Your phone camera is all you need. In fact, everyone's using their phone, so you're on equal footing.
Life happens. Your streak gets a grace period, and you won't drop divisions for one missed day. The game is designed for real humans with real schedules. Just come back tomorrow.
Limited TestFlight spots for Q4 2025 launch. Whether you're a photographer ready to level up or an investor interested in gamified education, we want you in early.